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0000024317 00000 n LinkedIn users also receive an InMail credit for any InMail message that receives a response within three months (or 90 days). Sponsored InMails has features of regular LinkedIn InMail. 0000024342 00000 n 0000003712 00000 n LinkedIn makes it easy for you to personalize your Sponsored InMail message in a variety of ways. 180 0 obj <> endobj xref 180 42 0000000016 00000 n 0000024834 00000 n 0000120986 00000 n �B�I�׃__�/��&I+��N��. 0000001236 00000 n 0000023524 00000 n 0000006097 00000 n 0000023939 00000 n Whether it’s promoting a webinar, whitepaper, or getting people to find out more information about a certain service/product, Sponsored InMail can be the perfect tool to promote your brand. 0000006804 00000 n 0000003458 00000 n Our current open rate on an existing sponsored InMail campaign is 44%!. 0000131077 00000 n %PDF-1.7 %���� Context: Invitation for a startup competition. Entrez en contact avec des membres uniquement lorsque ceux-ci sont actifs sur le site LinkedIn afin de générer plus LinkedIn Sponsored InMail is an advertising tactic that allows advertisers to target audiences with personalized messages within LinkedIn messenger. Start closing more customers and creating excellent engagement with your InMail message recipients by learning the ins and outs of LinkedIn InMail and messages using this comprehensive guide. 0000012217 00000 n Each LinkedIn member can only receive one Sponsored InMail every 45 days, so you won’t be competing with a bunch of other advertisers for share of voice (unlike a typical email inbox). The messaging can be used to target a specific audience or group of people with personalised messages to prospective clients or existing customers. 0000002388 00000 n Login to LinkedIn to keep in touch with people you know, share ideas, and build your career. You can send personalized messages to the audiences that matter most to your business. 0000325196 00000 n 0000013466 00000 n 0000007488 00000 n 0000011300 00000 n 0000004953 00000 n 0000012855 00000 n 0000016818 00000 n 0000006065 00000 n 0000017082 00000 n What is LinkedIn Sponsored InMail? 0000029126 00000 n 0000019630 00000 n LinkedIn today announced that Sponsored InMail is now available for every marketer. 0000006427 00000 n Send LinkedIn InMails at the right time (hint: Weekday mornings and never on Saturday) LinkedIn data shows that an InMail sent between 9:00 a.m. and 10:00 a.m. on weekdays get the highest response rate.. 1. 0000001666 00000 n 0000001829 00000 n Here are a few pro-tips: Customize the greeting with the person’s name (These are the shortcuts to use in your message in the LinkedIn Campaign Manager: %FIRSTNAME% %LASTNAME%) The subject line is the very first thing people will see, so it really has … Só de não precisar fazer o “pedido de conexão” já é meio caminho andado, né? 0000007691 00000 n Recipients only receive sponsored InMail messages while they are active on LinkedIn. 0000004855 00000 n These Sponsored InMails are sent to LinkedIn users based on non-personal information, such as the title of your current position, your primary industry, or your region, and are not from individual recruiters using LinkedIn. While any Premium LinkedIn user can send InMail to folks they’re not connected with, Sponsored InMail is a different breed. Sponsored InMail delivers a message you create—much like a standard LinkedIn message—to the LinkedIn inbox of your selection or your targeting. Exclusive invitation. It allows you to send direct and highly customizable messages to LinkedIn users right into their inbox. 0000010128 00000 n 0000001601 00000 n As LinkedIn explains, “LinkedIn Sponsored InMails are messages from our partners with informational or promotional content that is part of a marketing or hiring campaign. 0000008728 00000 n In fact, Sponsored InMail is only sent once every 60 days, respecting LinkedIn members’ privacy and giving you a unique opportunity to be heard without the clutter. LinkedIn announced the launch of Sponsored InMail last week, and I really wanted to love it. 0000020923 00000 n 0000003546 00000 n 0000002080 00000 n 19 0 obj <> endobj xref 19 47 0000000016 00000 n 0000011224 00000 n H�|U]��0|�)r����I|��Vb��K��[�Oh�Sǎ=c�1D�R��}��9�￷7 V��zj�9�p<6��=EҬ��D�;�P�/�m��}���٩k But you had to go through a LinkedIn account representative who would create a Sponsored InMail. 0000137517 00000 n 0000027136 00000 n — November 23, 2016. trailer <]/Prev 734118>> startxref 0 %%EOF 65 0 obj <>stream 0000006956 00000 n Sponsored InMail is a great way to increase your marketing reach on LinkedIn. 0000002193 00000 n It’s been just over a year since the social network giant relaunched Sponsored InMail for marketers, and recently they announced another new offering: Account Targeting. 0000004178 00000 n 0000014649 00000 n Marketing on LinkedIn is a-changin’. 0000021002 00000 n Some of the biggest benefits of InMail, compared to other LinkedIn advertising formats such as Sponsored Content, include: 0000023652 00000 n 0000010548 00000 n 0000083365 00000 n Advertising on LinkedIn is one of the three streams of revenue that LinkedIn currently breaks out when it comes to its income streams and is currently, you might say, the one that is under-performing in comparison to the Talent Solutions and Premium accounts which make up the other revenue generators. You also have the option of adding several links and a modified footer which contains conditions or disclaimers. 0000014934 00000 n Write A Catchy Subject Line. You create a Sponsored InMail in LinkedIn’s campaign manager. Le ciblage précis de LinkedIn vous garantit une effectivité maximale de votre campagne. Sponsored InMail will only be delivered when the recipient is active on LinkedIn. If you use LinkedIn you’ll know that InMails are personal messages that you can send to your connections or fellow group members only (the latter with limitations on both quantity and frequency). 0000027052 00000 n 0000009275 00000 n �\�. 0000002728 00000 n 0000011648 00000 n I still might. InMail sponsorisé LinkedIn Envoyez directement vos messages aux boîtes de … This is a key feature that helps drive significantly higher open rates than traditional cold email marketing. 0000029488 00000 n 0000001538 00000 n Tip: Send your InMail first thing in the morning and not on the weekends. h�b``�a``f`c`jmcf@ aV�(Gô3�`@��|���n�J�&�((h���� �� ��ڀ����X+��b}��$�t�� �% � u��$0F3�.���`٠i���a2P/�G���9 ���7p�0(4��$1�H`�`�m�`dc�Q ����S���@-��y[�00M`v`g.��[���p ��@| � ��2� endstream endobj 20 0 obj <> endobj 21 0 obj <>/Font<>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/TrimBox[0.0 0.0 595.275 841.891]/Type/Page>> endobj 22 0 obj <> endobj 23 0 obj <>stream 0000005571 00000 n Setting Goals for Sponsored InMail 0000023495 00000 n %PDF-1.7 %���� Marketers can now access it through LinkedIn’s Campaign Manager and can engage with their target audiences in a personalized, direct and meaningful way. Sponsored InMail is a direct and personal way to target your B2B audience at a low cost through targeting, segmenting, messaging, and the right call to action. 0000011167 00000 n 0000131152 00000 n Já com o InMail patrocinado, é possível mandar mensagens personalizadas diretamente para a caixa de entrada dos usuários, sem que eles estejam entre nossas conexões. To get InMail credits you’ll need a LinkedIn Premium account ($29.99/month) or a Sales Navigator account ($79.99/month or … LinkedIn InMail and Message Ads are a way to expand on your email campaigns to your target audience via LinkedIn. 0000019550 00000 n In the most basic sense, LinkedIn InMail is a hybrid of email marketing with the targeting options for LinkedIn Ads. 0000116134 00000 n It’s also displayed when they access their LinkedIn inbox. InMail sponsorisé : repoussez les frontières du marketing traditionnel par e-mail Découvrez une nouvelle méthode pour rentabiliser davantage vos efforts de marketing par e-mail et attirer des prospects sur LinkedIn. Pros: Very detailed and straight to … 0000006664 00000 n When launching paid ads, marketers are now utilizing channels like Sponsored LinkedIn InMail to target a more niche audience. 0000132815 00000 n 0000017623 00000 n 0000475627 00000 n LinkedIn Sponsored Content versus Sponsored InMails. 0000011717 00000 n 0000008566 00000 n 0000002502 00000 n O LinkedIn Messaging, portanto, foi criado para enviar mensagens às conexões de 2º e 3º graus. h�b``Pc``=�����>�A��X�X8$T�70���5E� LinkedIn is making it easier for you to send sponsored direct messages, which gets you directly into your target market’s inbox at a scaleable price. 0000004306 00000 n 0000008753 00000 n Sponsored InMail, also known as Message ad, is among the most popular and effective LinkedIn ad formats for lead generation. You can easily start running a Sponsored InMail campaign today by following the steps and best practices below: Log into LinkedIn Campaign Manager Open your Ad Account, click “Create campaign” and select “Sponsored InMail” Select “Sponsored InMail” and start crafting your message LinkedIn doesn’t call it spam, they call it Sponsored InMail. How to generate B2B leads with LinkedIn’s Sponsored InMail If you haven't been taking advantage of Sponsored InMail, it may be time to hop onboard. 0000005227 00000 n 0000020854 00000 n trailer <]/Prev 1103065/XRefStm 1489>> startxref 0 %%EOF 221 0 obj <>stream Deliver prominent notifications: Recipients are alerted to your message via a notification on their homepage. 0000009655 00000 n 0000011140 00000 n 0000002963 00000 n That’s spam to me. 0000009794 00000 n 0000001136 00000 n How Much Do InMail Credits Cost? But, this Sponsored Inmail is really a completely unsolicited advertisement that was in my LinkedIn Inbox. The data also says that LinkedIn InMails sent on Saturday are 16 percent less likely to get a response.. 0000009355 00000 n 0000001489 00000 n 0000008112 00000 n 0000002614 00000 n 0000023425 00000 n The message consists of a sender, a subject, the main text and a button with a call to action. Regular users of LinkedIn are used to seeing the Ads by LinkedIn Members advertisements on the right side of … 0000013314 00000 n Learn how to create a Sponsored InMail account, run your first campaign, and see the results using powerful LinkedIn reporting features. What is Sponsored InMail? 0000026714 00000 n 0000010844 00000 n 0000015354 00000 n But right now it seems like just another great way for marketers to be ignored by their audiences – and potentially damage their brand in the process. O InMail permite enviar mensagens diretamente para outro usuário do LinkedIn que não faz parte das suas conexões. 0000011796 00000 n Now you can create and manage your Sponsored InMail campaigns along with other self-serve products, including Sponsored Content and Text […] Previously, you could send sponsored direct messages via LinkedIn. It’s like sending an email to someone, except you don’t have to have that person’s email address for the message to reach them. 0000007417 00000 n

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